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Elma Glasgow

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Elma Glasgow

Small Business PR Story Ideas for Early 2021

The stories you have to tell are powerful. If you’re an ethical business they’re likely to be inspiring and moving!

Jan 27, 2021

Picture of the BBC News website

Jan 27, 2021

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Elma Glasgow

The Ultimate Guide to PR for Small Businesses with Purpose

Getting media attention often feels like an impossible aspiration for many small business owners. But armed with the right PR skills, it…

Jan 27, 2021

The Ultimate Guide to PR for Small Businesses with Purpose

Jan 27, 2021

Elma Glasgow

5 STEPS TO A POWERFUL PR STRATEGY

Do you want your PR strategy to engage your audience, boost sales and supercharge your business?

Oct 8, 2021

5 STEPS TO A POWERFUL PR STRATEGY

Oct 8, 2021

Elma Glasgow

How to find your Unique Selling Point (USP)

Defining your unique selling point can be tough. It’s the one thing that makes your customers notice you and pick you over the competition…

Oct 8, 2021

How to find your Unique Selling Point (USP)

Oct 8, 2021

Elma Glasgow

Up your PR game by building relationships with journalists

Relationships. They’re vital. They help us build communities and families, enjoy a social life, and extract the more meaningful stuff from…

Feb 20, 2021

Up your PR game by building relationships with journalists

Feb 20, 2021

Elma Glasgow

A How to Show That You’re an Ethical Brand

You may have the best intentions, but if you want to be perceived as an ethical brand by your ideal customers, you need to be able to show…

Feb 3, 2021

A young woman at the back of a crowd of people showing the peace sign.

Feb 3, 2021

Elma Glasgow

PR has shifted gear, and I’m enjoying its new-found sensitivity.

PR has changed; just like many other industries.

May 16, 2020

PR has shifted gear, and I’m enjoying its new-found sensitivity.

May 16, 2020

Elma Glasgow

Elma Glasgow

Elma is a PR pro working with purpose-driven brands to ramp up their profile, income and impact through media coverage.

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