PinnedElma GlasgowSmall Business PR Story Ideas for Early 2021The stories you have to tell are powerful. If you’re an ethical business they’re likely to be inspiring and moving!3 min read·Jan 27, 2021----
PinnedElma GlasgowThe Ultimate Guide to PR for Small Businesses with PurposeGetting media attention often feels like an impossible aspiration for many small business owners. But armed with the right PR skills, it…7 min read·Jan 27, 2021----
Elma Glasgow5 STEPS TO A POWERFUL PR STRATEGYDo you want your PR strategy to engage your audience, boost sales and supercharge your business?3 min read·Oct 8, 2021----
Elma GlasgowHow to find your Unique Selling Point (USP)Defining your unique selling point can be tough. It’s the one thing that makes your customers notice you and pick you over the competition…3 min read·Oct 8, 2021----
Elma GlasgowUp your PR game by building relationships with journalistsRelationships. They’re vital. They help us build communities and families, enjoy a social life, and extract the more meaningful stuff from…2 min read·Feb 20, 2021----
Elma GlasgowA How to Show That You’re an Ethical BrandYou may have the best intentions, but if you want to be perceived as an ethical brand by your ideal customers, you need to be able to show…4 min read·Feb 3, 2021----
Elma GlasgowPR has shifted gear, and I’m enjoying its new-found sensitivity.PR has changed; just like many other industries.3 min read·May 16, 2020--1--1
