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Photo by Annie Spratt on Unsplash

The stories you have to tell are powerful. If you’re an ethical business they’re likely to be inspiring and moving!

Being able to adapt to the season and current trends makes your story all that much more intriguing and relevant to the press. It fits into what they’re looking for and are more likely to get picked up as a result.

If you’re new to PR, you can get started by brainstorming come story ideas for the month ahead — campaigns and awareness days are ideal for this. …


Caption: A variety of national newspapers published in the UK.

Getting media attention often feels like an impossible aspiration for many small business owners. But armed with the right PR skills, it is more achievable than you might think.

This article is the ultimate guide to PR for small businesses with purpose. I will show you how to become your own PR expert and capture the media’s attention. Above all, how to attract more customers, win more sales, raise your profile and ultimately have a greater impact.

You’ll learn how to get your business in the media, using my tried and tested PR techniques based on 25 years of industry…


Relationships. They’re vital. They help us build communities and families, enjoy a social life, and extract the more meaningful stuff from our time on this planet.

They’re also essential to running successful small businesses — we need other people to make our ventures work after all!

A wise woman once told me that “no business should ever be run in isolation”. Yes, making money is about relationships!

When it comes to PR for small businesses, relationships with journalists can make the difference between scoring great quality coverage and none at all! …


A young woman at the back of a crowd of people showing the peace sign.

You may have the best intentions, but if you want to be perceived as an ethical brand by your ideal customers — whether you’re a small business or a larger venture — you need to be able to show people that you can ‘walk your talk’ when it comes to how you intend to — and already have — made a difference.

This means being transparent and providing evidence of your efforts where people can find it; online, in print and on social media.

It might seem daunting to demonstrate how your brand is actually making a difference, but it’s…


PR has changed; just like many other industries.

With many journalists being furloughed or, sadly, losing their jobs, the media landscape has entered a re-shaping process. For those who are without an income, I truly hope they can re-establish their careers — or find new ones — sooner rather than later.

I’ve never been daunted by picking up the phone to talk to journalists, editors and producers, but it feels very different at the moment. How we communicate with each other has changed.

Having spoken to other freelance PRs during lockdown, it’s now very clear that the usual tactics aren’t…

Elma Glasgow

Elma is a PR pro working with purpose-driven brands to ramp up their profile, income and impact through media coverage.

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